Cruising Yachts is one of the largest yacht sales organizations in North America. They currently have 5 locations on the west coast, roughly 100 yacht listings, and over 20 brokers. Before coming to Harborknot, Cruising Yachts was lacking the ability for brokers to control their own listings and content. It was greatly affecting their ability to appear in Google searches.
Harborknot rebuilt CrusingYachts.net from the ground up. We gave the site a fresh and modern look while adding the broker dashboard with training tutorials to edit their own listings, testimonials, and events. A training session was organized showing brokers’ best practices to raise SEO on listings. Content management options include adding videos, downloadable documents and other capabilities. Cruising Yachts brokers now use their domain as the main resource for showcasing listings instead of other, more expensive, outlets that were previously used.
Many custom tools were built on the Cruising Yachts website, such as automatic content generation and updating to boost the appearance in search results. Feel free to ask us more about this project.