Are visitors following the path of least resistance to your product? Figure out how many pages you need and the content they will hold and what belongs in your menu.
Providing custom, mobile first, responsive design. Create a visual hierarchy of your brand that leads to conversions. Discuss images that make your site good vs. excellent.
Development that will last many browser versions with minimal upkeep. HTML5 markup that promotes high SEO ranking and fast loading times. Using security tools including SSL certificates, attacks can be prevented or damage mitigated to keep data safe.
Create content that attracts visitors. After your site is registered and tracking users, guard that information. See what is and what is not working to promote sale conversions. More can always be done to extend visits and attract users.